The ABC Board comprises an independent chairman, the Chief Executive of ABC and 16 key figures in the media industry. They meet 5 times a year to oversee the effective running of ABC and ABCe and represent the interests of agencies, advertisers and owners for both print and digital media.
All Board decisions are made by consensus, meaning that both buyers and sellers of advertising are in agreement to any decisions made. The ABC Board representatives are nominated by the following industry trade associations:


Each media sector is also represented by a Reporting Standards Group (again comprising of agency, advertiser and media owner representatives) who discuss and agree the standards to which ABC data is reported. Digital media standards are set by JICWEBS. Thus ABC and ABCe standards are set by the industry for the industry.

The current ABC Board members are as follows:
- ABC Independent Chairman
-
Sally Cartwright, OBE
Chairman |ABC
sally.cartwright@abc.org.uk
- ABC Chief Executive
-
Jerry Wright
Chief Executive |ABC
jerry.wright@abc.org.uk
- Advertisers
-
Bob Wootton
Director of Media and Advertising |ISBA
bobw@isba.org.uk
-
Jeremy Found
Head of Media | COI
jeremy.found@coi.gsi.gov.uk
-
Helen Evans
Senior Manager | Lloyds Banking Group
helen.evans1@lloydstsb.co.uk
- Advertising agencies
-
Lynne Robinson
Research Director |IPA
lynne@ipa.co.uk
-
Claire Butcher
Media Director | Ogilvy Primary Contact
claire.butcher@ogilvy.com
-
Steve Goodman
MD of Print Trading |Group M, UK
steve.goodman@groupm.com
-
Charlie Varley
Planning Director |MediaVest Manchester
charlie.varley@mvmediagroup.co.uk
- Magazines
-
Barry Mcllheney
Chief Executive | PPA
barry.mcilheney@ppa.co.uk
-
Nina Wright (business magazines)
Deputy Chief Executive| UBM Built Environment
nina.wright@ubm.com
-
Simon Young (consumer magazines)
Managing Director - HBP Media Sales |
H Bauer Publishing
simon.young@bauer.co.uk
- Digital media
-
Lee Baker
Director|UKAOP
lee.baker@ukaop.org.uk
-
Nigel Gwilliam
Digital Consultant |IPA
nigel@ipa.co.uk
- National newspapers
-
Tim Brooks
Managing Director | Guardian News and Media
tim.brooks@guardian.co.uk
-
Mike Newman
Group Circulation Director | Associated Newspapers
mike.newman@dailymail.co.uk
- Regional newspapers
-
Lynne Anderson
Communication Director | The Newspaper Society
lynne_anderson@newspapersoc.org.uk
-
Chris Pennock
Group Newspaper Sales & Marketing Director | Johnston Press
chris.pennock@jpress.co.uk